BSNL ANNOUNCES NEW PLAN – CHECKMATE FOR OTHERS

BSNL announces its latest tariff plan and will give a tough time to Reliance Jio. New plan offers unlimited voice calls and 300 MB data throughout the nation at just Rs 149 a month.

Reliance Jio offers the same with 300 MB data and 100 nation wide SMS for 28 days.

This tariff plan will be launched on 1 January 2017, with commencing of the new year.

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“We are working on a plan to allow unlimited voice calls to mobile subscribers at any network across India at Rs 149 a month,” BSNL chairman Anupam Shrivastava told ET, adding that the plan would also include 300 MB of data.

BSNL vs Reliance Jio

These tel-cos also have to compete with the extension of Reliance Jio’s ‘Welcome Offer’.

“Jio has come up with disruptive strategy and we are ready to match whatever tariff is being offered by our competitors,” Shrivastava said. BSNL is also building up capacity to accommodate voice traffic by making use of its underutilized fibre-based broadband network, which consists of nearly 7-lakh route kilometres of fibre across the country. Presently, its existing broadband network serves merely 12 million customers.

By offering unlimited voice calls at Rs 149 a month over its existing broadband network, the tel-co, according to Shrivastava, will also aim to reduce interconnection usage charge (IUC) impact. At present, BSNL’s average revenue per user (ARPU) is Rs 88 per month.

By launching this very plan BSNL will definitely attract many more customers. Thus increasing its customer base in the country.

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